My experience connects the front end of consumer business—customer, market and retail judgement—with the back end of product development, global sourcing and implementation. I have worked across Europe and Asia on businesses serving the US, European and Asia-Pacific markets.
I have lived and worked across six countries, and my career has taken me across Europe, North Asia, Southeast Asia and the US market. That international exposure has shaped not only how I understand markets, but also how I communicate, negotiate and work with people from very different cultural and business backgrounds.
Professionally, my experience spans the full product-to-market journey—from retail buying and category management to product strategy, development, sourcing, supplier partnerships, commercialisation and new business building. I have worked with global brands, international retailers, regional teams, founders and established businesses, often sitting between different functions, cultures and priorities to help move decisions forward.
That combination of commercial experience and cross-cultural perspective is a big part of how I work today. I am comfortable discussing strategy with senior leaders, but I also stay close to the practical realities of products, suppliers, teams and execution. I tend to work in a direct, down-to-earth and collaborative way—asking the right questions, making complexity easier to navigate, and helping people find a practical path forward.
Across businesses at different stages of growth, the challenges are rarely neatly separated. Product, customer, margin, sourcing, market entry and operations often overlap. My role is to connect those decisions, bring clarity to the trade-offs and help turn them into practical action.
Having lived across cultures and worked in four languages, I am naturally curious about people, markets and how different businesses make decisions.
Market insight turned into product and commercial strategy.
Led end-to-end development of branded consumer-product portfolios, translating brand equity, consumer insight and retailer needs into commercially viable ranges—from concept and range architecture to retail merchandising, sourcing, supplier negotiation, costing, production and commercial presentation.
Built new categories and business platforms from initial opportunity assessment and business case through multi-year growth strategy, product portfolio architecture, supplier ecosystems, strategic partnerships and operating models—turning new-business ambition into executable commercial plans across multiple markets.
Built and developed multi-country supplier ecosystems across consumer-product categories, combining supply-market analysis, supplier selection and segmentation, commercial negotiation, product development and long-term sourcing strategy to support changing product, margin and scale requirements.
Connected customer insight, category performance and regional market needs with global product and portfolio strategy—shaping localised assortments, retail merchandising, growth priorities and strategic account plans, while supporting senior retailer partnerships and commercial negotiations across Europe and Asia.
You don’t need a perfect brief or a fully defined project. If the problem feels complex, unclear, or you’re simply not sure where to start, that’s fine.
We can begin with a conversation—clarify the challenge, explore the options, and see what the right next step could be.